When client wanted to position themselves as the heavyweight champion of banking in Africa there was really only one fight that was up to the task of conveying the messaging, telling the story and inspiring the comeback. Coming out of the wilderness after a prison term on a political conscience issue for refusing to fight in Vietnam, Mohammed Ali was the underdog going into the fight to reclaim his world heavyweight title in Kinshasa. There was no way he was going to win ... and yet, he did. This is my version of that story adapted for this brief from his trainer's perspective...
