Elton John's Rocket Entertainment team wanted to create a global press moment to launch Elton John's Farewell Yellow Brick Road Tour. The Launch centered around a marquee event at Gotham Hall in New York City, which was simultaneously transmitted to venues in Los Angeles and London. In addition, a VR live stream gave fans around the world the opportunity to experience the show as if they were there. Spinifex also developed and produced an immersive 360 VR film that faithfully recreated some of Elton’s most iconic performances and memorable achievements. The show transitioned into a live performance from Elton himself, followed by a live global Q&A with event host, Anderson Cooper. According to Billboard, the tour grossed $939.1 million from 328 shows, making it the third-highest-grossing tour of all time.
