When Story Worldwide approached us with the task of showcasing how Beech Nut’s “Real Food For Babies” is made, we developed a unique concept combining sunny live-action with whimsical 2d animation, eventually crafting an entire, illustrated, animation-driven Beech Nut factory set on the wooden table of a cozy, real-world kitchen. Credits Project: Beech Nut “Just Gentle Cooking” Client: Beech Nut Agency: Story Worldwide Production Co / VFX: Aggressive Executive Producer: Dan Shapiro Directors: Alex Topaller, Dan Shapiro Producer: Hillary Cutter DP: Joe Arcidiacono Production Designer: Pam Morris Storyboard Artists: Rodier Kidman, Riccardo Albertini Art Director: Rodier Kidman Animation Lead: Riccardo Albertini Additional Animation: Santi Agusti Compositing: Dan Shapiro, Santi Agusti Color Grade: Rob Sciarratta Sound Design: Wesley Slover Music: Rhian Sheehan
