You might have heard it before, but it's actually true - an uncomfortable baby is an unhappy baby. Which is why we introduced the new Huggies Ultra Comfort innovation in Nigeria, in the relentless pursuit to help parents navigate the unknowns of babyhood by ensuring atleast one thing - delivering the ultimate comfort for a happy baby! Partnering with a Nigerian icon, superstar and new mum Adesua Etomi, the flagship campaign came to life, 'Babies love comfort, babies love Huggies', crossing +million organic views on social media.
