Basso on Business is an in-depth business program hosted by successful entrepreneur Rob Basso. Episodes focus on regional companies, organizations and associations and the visionary owners who lead the charge. Rob explores each operation firsthand, uncovers challenges and helps with practical advice and solutions to make businesses stronger. Re-branding and re-introducing a company to a niche market is a challenge a number of service businesses face. This month on Basso On Business, Rob Basso and strategic marketing expert Gary Cucchi of Progressive Marketing Group explore planning and preparing a re-branding program with financial services innovator Joseph W. Tucciarone of the National Network of Accountants.
