Kith and adidas Football present a collaborative collection with professional footballer and international phenomenon Lionel Messi, celebrating the 20th anniversary of his debut on the world stage, as well as Kith’s 15th anniversary. The Kith & Messi for adidas Football collection celebrates Messi’s legacy and impact both on and off the pitch and is therefore comprised of both performance and lifestyle products. All silhouettes and styles were designed collaboratively by Ronnie Fieg and Lionel Messi, as the two met multiple times over the course of a year to hand-curate the assortment and tailor each item to the Argentinian icon’s exact specifications. The campaign film for this collection stars Lionel Messi and is titled The International Language of Messi. This film pays tribute to the global impact and recognition of the icon’s name. No matter where you’re from or what language you speak, there is one word that remains universally understood—Messi. Kith & Messi for adidas Football releases globally on Friday, May 29th at all Kith stores, as well as at 11AM on Kith.com and the Kith App in the New York, London, Paris, and Tokyo time zones.
