We created a slate of bumpers with one clear idea: showcase individual emotions and link them with the Fox Sports 1 brand. In “Good,” a computer-animated pug elicits a feeling of general happiness. “New” cracks an enormous egg filled with rainbow colors to wow the audience with a feeling that Fox Sports 1 is fresh and new. “Explosion” detonates explosives in a desert to hit on the volatile yet grand nature of sports. All of these prominently feature our Fox Sports 1 logo to drive home the idea that our network is the place to find every emotion you want to feel. EVP, Head of Marketing: Robert Gottlieb SVP, On-Air Promotions: Bill Battin VP, On-Air Promotions: Keith Hritz VP: Chris Stifel Creative Director: Alex Lang, Matthew Waddell Producer: Jason O’Leary Production Company: Blacklist/Polynoid, Man Vs. Machine
