Since hip-hops early conception, rappers have pursued money as the ultimate barometer of fame and success, yet few have moved the art of material showmanship beyond its increasingly restrictive and redundant limitations. With the doors to creative expression seemingly nailed shut, Young Riot comes knocking once again, delivering his second video and single in just as many weeks. In Money Money, a glitzy cinematic display directed by Derek Pike, Riot pays homage to both liquid green and Celtic green, as he decadently celebrates his knack for getting paid amidst his hometown Boston backdrop. The flagship Amalgam Digital artist fastens an inescapably animated machine gun delivery with his recognizably sinuous flow to showcase a level of versatility that has become a growing staple of both Young Riots music and the innovative Amalgam Digital brand. Equipped with underground casinos, luxury cars, beautiful women, and an energizing beat handcrafted for Riots rapid-paced, braggadocio lyrical styling, Money Money is an affirmation of the rappers local achievements and an indication of the widespread recognition he continues to garner. With Amalgam Digitals creative vision backing him and a diverse artistic skill set that has yet to take the hip-hop world by storm, Young Riot continues to make his presence known in an unprecedented manner. Now watch and listen as he cashes in on his mounting success.
