Price is the biggest driver of your accountancy firm profit. It’s also one of the most misunderstood areas for accountants. In this video we will cover the two fundamental laws of pricing and how you can use them to get the price you deserve for the value you deliver. We’ll also talk about: 1. Why pricing the customer is imperative in a professional firm 2. How to use the framing effect to your advantage 3. The importance of anchoring your prices 4. The 7 T’s of creating options 5. How to price the packages you create 6. How to present the options / packages to your clients We’re joined by guest speaker Steve Major of Pricing Power, who will tell us about value pricing for accountants and why you should never bill by hours anymore. Karen Reyburn interviews Steve, and help you understand how this applies to your website and your marketing. The Profitable Firm team
