GOLD FOR MOST INNOVATIVE USE OF DIGITAL - PROMAX BDA ANZ 2015 To support the launch of ABC's How To Get Away With Murder on TV 2, we asked fans to put what they learned from the show into practice by playing a 6-week TV2 murder mystery game. The game cast the player as part of an elite criminal defence team fighting to clear a client of a murder charge. The native iOS and Android game comprised video, image, text, robo calls, and audio clues. Content lived on multiple platforms (on-air, YouTube, Tumblr, Twitter, media online and print publications etc.) with the app as the central hub of the game. Players were asked to collect evidence, and each week they had to choose whether to bury or leak the evidence to gain points. The penultimate leak or bury move in the game led to different game endings for players depending on the choice they made.
