The symbol of E-channel was created years ago with the design motive of “Thumbs up”, to signify the funniest channel of all. During the renewal project, a motion of an inflated thumb was added and selected as the Key Design. We named the motion “Poop” as this is a sound one makes when faced with a senseless, silly situation. By using “Poop”, the network design of E-channel presented nonsensical and playful situations and focused around the ID, the shape, motion and orange color of the thumb was reflected with consistency in all design factors.
