The Louis Vuitton Roppongi Hills store was built with its own patented video system that transmits video through the tiles of the floor using fibre optic wires. The Dub Module was commissioned to write, design and produce the looping animations which are played back on the system on a daily basis. The Dub Module brought together The Darkroom and design consultants, Roger London to create three themed zones on the floor of the store, including the stairs.
