South African based Shoprite Holdings is the lagest food retailer in Africa, operating more than 2000 outlets across 15 countries throughout Africa and the Indian Ocean Islands. With the brands straightforward and price competitive positioning, a sentimental and emotional commercial was required for one of their key revenue generators, their Money Services division. With this direction as our departure point we crafted an ad that resonated with the market, touching on the real-life benefit of the product and the meaning users are able to draw from it.
