www.fost.org 2016 Future of StoryTelling Summit Speaker: Melissa Bell Publisher, Vox Media 2016 Future of StoryTelling Summit Speaker: Lindsay Nelson Global Head of Brand Strategy & Marketing, Vox Media The relationship between publishers and advertisers has always been complicated—even more so in the digital age. Digital users expect free content online, but resist advertising that is either too in-your-face or that feels disguised as news. Newspapers, TV news broadcasts, and podcasts have developed accepted methods for weaving in advertisements alongside their content, but news organizations have struggled to find that balance online. Journalists are also confronted with the challenge of creating content across a proliferating set of platforms, including Facebook, Twitter, YouTube, and Snapchat, in addition to the stories they are posting to their site. At Vox Media, Melissa Bell and Lindsay Nelson are at the forefront of these challenges, and their innovative efforts are helping to pave the way toward more financially sustainable, honest journalism that works for publishers, advertisers, and readers. Learn more about FoST Fest here: http://www.fostfest.com/ Apply to attend the FoST Summit here: https://futureofstorytelling.org/summit/ Stock Media provided by www.pond5.com Find us on Twitter: twitter.com/fostorg on Facebook: facebook.com/futureofstorytelling and Instagram: instagram.com/futureofstorytelling/
