Brilliant Factory - "The Factory of the Future Is Here" GE wanted to let the world know about the next industrial revolution, their Brilliant Factory. At the core of the campaign lives this special video. Since Little Red Robot's creative director, Seth Shukovsky, is also a director, it was easy to go from concept to execution quickly with the amazingly talented team of collaborators that helped Little Red Robot swarm around realizing this concept to it's fullest potential. There's some beautiful art direction that relies on many crafts including table top live-action, some amazing and cute props we fabricated, a crowd pleasing stop motion animation fest, LRR's powerful visual effects offering and some bleepy sound design come together to make one heck of an edit.
