In 1953, with a circulation of more than 50,000, Playboy Magazine was the leading men’s magazine in the world. Playboy’s founder, Hugh Hefner, embodied the Playboy lifestyle, selling the fantasy of the girl next door. Only a few years after Playboy’s launch, Penthouse Magazine, led by the determined Bob Guccione, took direct aim at the market leader. In a series of ads, Penthouse went after the iconic hare, playing the role of the tortoise. Read More: https://journal.media/history-of-penthouse-vs-playboy
