Sugarbeet was designed to capture the authenticity of the beat generation through an archival approach, reminiscing the 1940’s sound, energy and visual aesthetic. Sugarbeet Restaurant revives the music, culture, and soulful taste that lives through the veins of Detroit. Creative Director & Motion Graphics - Natalia Serrano Director of Photography - Emily Galvin Concept Designer & Graphics - Inbal Sella Special thanks to Francisco Artaza - Lars Fillmore Music - Papa's Got A Brand New Bag by James Brown
