This is some of my favourite work that I created while under contract with Barb Allard at Rainbow Bridge Communications Company. Quote from Bikeology.ca: "This festival is the result of some cycling folks noticing that the cycling community in Edmonton is quite segregated by type of cycling and wishing to offer a venue whereby all cyclists, indeed, everyone, can celebrate bicycles. For instance, the bike stores, the roadies, the fixies, the commuters, the couriers, the racers, the mountain bikers, the tourers all hang with their own kind. Sometimes the only common element is the bicycle even if, in each case, it’s use is somewhat different. It is also a recognition that Edmonton can provide similar cycling and bikey events that are available to other Canadians nationally, regardless of the climate, or, maybe, in spite of the climate."
