On December 29th, 2016, the launch event of the new generation of Acura NSX took place at the Shanghai Expo Center. BITONE brought the legend Ayrton Senna back to life on the stage of the launch event to interact with the minister of Honda China Yasuhide, via independently developed digital actor, CGI and holographic projection techniques. We scanned a real model to make the digital actor of Senna.
