In the run-up to the UN Climate Change Conference in Copenhagen we developed a campaign for the Global Humanitarian Forum to frame climate change as a human-rights issue as well as an environmental one. The ‘Tck Tck Tck – Time for climate justice’ campaign aimed to trigger mass action globally. We created the animated ‘viral’ to engage people at the launch, spread the campaign message and drive people to the website. The viral nature of the video was a success with over 500,000 video views across different media types.
