In 2006, Las Vegas’ Green Valley Ranch Resort, Spa & Casino wanted to add to their clientele. The property was initially known as an up-scale locals’ hotel and casino, and it wanted to add a destination element for out-of-towners. We were asked to develop a TV campaign to run in feeder markets to introduce this new destination experience. The campaign highlighted the 8 luxuries a guest could really and truly experience during a trip to Green Valley Ranch…helicopter valet, anyone?
