This promotional piece for Schrader was a great example of marrying a strong brand statement with an emotional idea. We used the character of a triathlete to embody Schrader as a company that 'goes the extra mile.' It was a total blast to shoot. The Canon 5D Mk2 and 60D were used almost exclusively. Also, I used the Philip Bloom Pocket Dolly (from Kessler) for the second camera on the interviews and some of the manufacturing footage, BRILLIANT piece of gear.
