using the language of a typical movie trailer we lead the audience to think this is a new, upcoming horror or thriller movie. at the end we realize that it is not a normal movie trailer, but the hard everyday reality of cruel animal transport. NOAH dedicates itself defending animals against abuse. creating a visual language which gives intensive hints of a possible crime, stepping into the psycho of the dark soul of human beings, NOAH creates a full-figure horror trip, which is the reality of animal transportation. the PSA was created for cinema and tv. director: matthias zentner
