Featuring Eminem, multi-platinum, award-winning artist, who has sold over 125 million albums worldwide, ‘The Icon Hoodie’ was designed to be the best possible combination of fabric, weight and cut of the style for which the artist is best known. To celebrate the launch of the new capsule, rag & bone tapped acclaimed cinematographer Darius Khondji to film Eminem in Detroit. Wearing the new product, Eminem was filmed by Khondji using the new iPhone X with a custom built and adapted Panavision lens. Directed by Marissa Kraxberger Cinematography by Darius Khondji Produced by Candice Hernstad (#ragandbonefilms) and Garrett Fennelly at The Big Picture Company.
