Part of our strategy of the SYFY rebrand was allowing for the creation of mini brands to take over for events and stunts. SYFY and USA put us to the test when the networks acquired the famously adored Harry Potter series, to see how we could transform the SYFY brand into a Harry Potter brand. With a brand rooted in an editorial voice and movies that came to life through fantastic books, it was hard to imagine this turning out any more magical. Client: SYFY + USA Air Date: 2018 Like what you see? Check out more of our work at: loyalkaspar.com/work
