To promote Free Solo's premiere on National Geographic, we showed Alex Honnold climbing through tv channels, starting on Fox Sports, then going up to Fox Sports 2, to finally arriving on National Geographic. At the end of each commercial, people were invited to follow his steps, going up through the TV line up to reach the top. Team: Keryma Lourenço - Motion Vitor Barbato - Copywriter Laura Manfredini - Copywriter Alex Mendes - ECD
