Shot with a 5d, this is an exploration the Zayu. The Zub Zayu is Nooka’s largest display in the Zub collection. Taken from the Japanese word, sayu, meaning left and right, the Zayu is an asymmetrical timepiece with many innovative features: ergonomics that reduce perceived weight by transfering the load to the wrist joint; a truly linguistically agnostic display system readable in any position; ability to be worn easily on the left or right wrist [hence the name]. Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle™ brand with the addition of innovative accessories and a fragrance. visit—nooka.com Direction/Editing by Jon Patterson Filming by Patrick Phillips Soundtrack by Com Truise
