Throwback to 2015... Event Marketer Event Technology Awards Winner for "Best Digital + Live Campaign" LME teamed up with Dell and Microsoft to transform a 10-story building in Chicago into the #DellLounge. This four-day pop-up featured a VR activation with Oculus and 3D Live, hologram selfies station for sharable 3D holographic on social media, surprise influencer appearances, and CSR engagements. This event embodied the phrase "best for last" with nightly light shows across the face of the 10-story building, powered by Dell and Windows 10.
