The larger-than-life lights and glamour of Las Vegas are a pretty good creative canvas! So, when RIOT GAMES approached us to develop the visual branding for the 2018 The League of Legends All-Star Event (ASE) we were psyched to bring this to life! The neon-light inspired concept had everything from in-game icons to mirror-gloss champions that were the creative thread through the Key Art, Broadcast Elements and Promotional Film. It’s over-the-top because, you know… it’s Vegas!
