Brand: Leo Burnett Worldwide (Self Promotion) Role: Creative Director In the chaos of information overloaded, human behavior has been diversified. And finding human truths is becoming more important to our creativity. How do we design creative solutions that are relevant to human truths which activate people? Introducing an internal digital shadow to capture people’s footprints from anywhere in real time. By connecting their smart phones 24/7. This digital shadow allows us to tap into their lives, their emotions and their truths.
