AstraZeneca is a global research-based biopharmaceutical company. Its skills and resources are focused on discovering, developing and marketing medicines for some of the world’s most serious illnesses including cancer, heart disease, neurological disorders, respiratory disease and infection. The central focus of the communication was AstraZeneca’s story: ‘Health connects us all’. We produced this animation to sit on the annual report site and give a snapshot of the year's results. The online report employed interactive elements and animated timelines, which made the business strategy and pipeline clear and more dynamic. http://www.astrazeneca-annualreports.com/2011/
