With a rapidly changing marketplace and equally fast paced changes in consumer behaviour, how can publishers serve consumers and businesses hungry for information and entertainment in lock-down Britain? For many brands, as newsstand sales have been hit by store closures and social distancing measures, web traffic and subscriptions have bucked an otherwise gloomier trend. And for B2B publishers, there have been added challenges such as a furloughed audience, and clients working from home. Hear from three leading publishers about how they’ve adapted their offer to meet demand and the lessons they have learnt along the way.
