Volkswagen in China crowd sourced ideas for future car innovation via a virtual suggestion box on its website, and then turned them into reality in a series of viral concept videos. In this video, Hover Car, the firm simulated an idea for a car that hovers above the street, powered by minerals underground. The parents of the girl who submitted the idea got to 'test drive' the car in the video. Two other concept cars, a 'Music Car' and the 'Smart Key' car, were revealed at the Beijing auto show last month. Altogether, VW received 119,000 ideas and 33 million hits on the website. Full Credits Agency: Proximity Beijng/Goodstein and Partners Client: Volkswagen ECD: Georg Warga ACD: Daryl Villanueva ACD: Felipe Ferreira ACD: Flavio Vidigal CW: Jojo Zhang CW: Vivian Liu CW: Derek Lui AD: Hymm Wong AD: Andy Li Junior Art Director: Fang Ji Designer: Sofia Lv Agency Producer: Inna Pan Director: Kosai Sekine Production Company: Stink Shanghai EP: Desmond Loh
