For brands, TikTok opens an entirely new window of opportunity to create content that speaks to people, to invite the community to join in the conversation, and...to Make TikToks. Hear from Sofia Hernandez, Head of US Business Marketing at TikTok, as she dives into what makes marketing on TikTok a unique and participatory experience, how brands can activate on the platform with authentic and engaging campaigns, and share examples of brands who truly define what it means to 'Make TikToks, not Ads.'
