Marty Marion and Lauren Proctor discuss competitive advantage for SEOs in part 2 of this mini course. In this episode, Marty discusses: The importance of using positioning and de-positioning to maximize click through rate in the SERPs (plus a couple in-the-hot-seat, real-life examples). How to classify your keywords into hierarchies and then prioritize them for clients. In this case, Marty pulled back the curtain on actual client keyword research. A trick that ties your SEO proposals to revenue. At the end Marty shares an incredible story (and cautionary tale) from his Mad Men days. If you plan to expand your product or service offerings, this story about aspirin will save you a boatload of pain and heartache. In cased you missed it, you can catch up on Part 1 of the Competitive Advantage for SEOs Mini Course here: https://members.internetmarketing.gold/posts/competitive-advantage-mini-course-with-marty-marion-part-1
