The Launch of the Bentley continental GT The tour kicked off in Scotland at the packed Bentley Hamilton showroom in Glasgow on the 24th January, coinciding with one of the most important dates on the Scottish calendar, Burns Night. We’re currently taking the event on a nation wide tour to 18 out of the 20 Bentley dealerships located in key cities throughout England and Wales, leading up to the release event spectacular due to be held in Belfast, Ireland on February 18th 2011. As specialists in 4D projection-mapping, Drive was brought in to assist the Bentley dealership marketing by existing suppliers, Pro-Ex, to support and invigorate the campaign with an innovative take on the traditional dealership car launch. If the audience reactions are anything to go by, we’re happy to say that’s exactly what we did.
