Burger King- Taste Great (Portfolio Creative Work) I had a lot of fun creating this concept because I've always enjoyed watching Burger King's commercials, and love trying to analyze the idea each production is trying to convey. Most of their commercials are typically in a daytime setting, light hearted, with of course a bit of dry humor, however well put together. I wanted to take a more dramatic but sophisticate approach. I thought about the idea for this commercial while eating Burger King about a week ago. I shot all the video at night with a Canon t3i. The scene of the camera panning the food gave me some interesting problems with lighting I had to solve. It took a variety shots to depict that small 5secs of footage how I wanted. I ended up throwing the old and cold food away afterwards. It was hard gathering original footage throughout the production but I managed to pull it off. The thematic logo end tag was a last minute idea. I needed to close the commercial in a dramatic style, so the morphing concept of the Burger King logo was developed. Communication Strategy This project was created to strengthen my visual communication and media design skills. It is used in my graphic design portfolio as student experience, and it also serves as a visual teaching tool for others. The project goals included, creating a dramatic mood through animation, video, typography, and graphics. The idea was created to evoke a mood from the enjoyment and anticipation of eating Burger King's food. This project was created for the purpose of commenting and criticism, in effort to stimulate public discussion. Credit: Tim Williams Videographer: (Shot with Canon T3i: 50mm Lens) Video Editing: (Created in Adobe Premiere) Music: Original (Composed in Protools) Sound Design: (Arranged in Pro Tools) 2d |3d Animation: (Created in After Effects & C4D) Burger King Logo: Burger King INC. *The Burger King logo is being displayed according to the Code of Best Practices in Fair Use.*
