Amazon Japan approached Onesal Studio to illustrate together the world of the distribution station. In this collaboration, we took an abstract approach of the conveyor belt showing box characters and products living together in an ultra-detailed fun micro world. The campaign consisted of key visuals, web assets, social pieces, and five TV and social films that went live throughout November and December of 2020 in Japan, and with one of the films being released during the end of the year NHK Kōhaku Uta Gassen (NHK紅白歌合戦), the most-watched event of the year in Japan. This is the beginning of an ongoing series into 2021. Credits: Client: Amazon Japan Direction: Onesal (Nahuel Salcedo, Damian Sendin) Executive Production: Ailin Brunner, Li Feng Production: Ailin Brunner, Lucia Gutkin Design: Damian Sendin, Lilen Herrera, Nahuel Salcedo, Koji Obara, Friedrich Neumann, Liam Pitchford, Mariuz Becker, Juan Nadalino, Yoritomo Shoji Animation Lead: Ryo Kobayashi Previz: Sam Humphries Animation: Ryo Kobayashi, Damian Sendin, Lilen Herrera, Nahuel Salcedo, Ruben Stremiz, Maximo Ponz, Martin Ollo, Juan Nadalino, Esteban Blazquez Simulations: David Albrecht Kvien Modeling: Mateo Vallejo, Ruben Stremiz, Mariano A. Ruiz, Gabriel Quintana, Koji Obara, Juan Miyagi Storyline: Nahuel Salcedo, Dami Sendin, Martin Paris Storyboard Artist: Nahuel Sagarnaga Character Lead: Ruben Stremiz Rigging: Rodrigo Lopez, Martin Ollo Character Animation: Rodrigo Lopez, Máximo Ponz, Martin Ollo Pitch Producer: Ailin Brunner Treatment Designer: Maria Belen Guerra Flame: Sho Aiuchi, Shusei Fujita, Tsuchiya Seri, Daido Emiko Sound: Syn K.K. Sound Designers: Allan Mawdsley, Rudi Rock, Kaz Haga Sound Producer: Nick Wood, Kaz Haga Music Composer: Yuji Hagiwara, Kaz Haga Music Arranger: Yuji Hagiwara, Swinky, Kaz Haga Other Music Credits: Ito Taro / Hattori Kouya (Imagica Labs) Muneaki Shibuya / Kenta Sakoda (McRay) Narrator: Keisuke Tanabe
