45 by Director is a renowned hotel in Santiago de Chile, located in Las Condes, the city's main financial and commercial center. After its total reconstruction in 2018, our creative and digital agency, CROING, created and designed a new image that helped them to position themselves in the market. From this new search for identity came the Elegantly Bold concept. The concept is a modern, provocative and bold proposal that encourages hotel guests to challenge their own limits and dare to live an elegantly bold experience during their stay. Elegantly Bold can be perceived and experienced both in the scripted video commercial directed by the agency and in the smallest details such as a rubber ducky that became significant for the entire campaign.
