Lovely project for Pingo Doce brand. In the past they had created wonderful animated ads for the "Bando do Bosque " and for this one instead of having furry animals in trees, we had the responsibility to create underwater creatures and a kid interacting with them. There was a big pressure to keep the high quality within a very limited production time. The goal was to create a dance choreography in the ad that could be taken to social media, while showing the animals - the sold product - as much as possible. Creating fun moments of dancing interaction was key! I was involved from start to finish, creatively and techically - from early creative process, directing, supervising the team, up to previz, camera work, tracking and live action vfx, set dressing, underwater fx and systems, additional animation, lighting, rendering and final compositing. Full Credits: Client: Pingo Doce Agency: BBDO Executive Producer: João Marcos Marchante Production Director: Liliana Ramires Account: Ana Fino Project Management: Ana Fino, Guilherme Afonso Directors: Guilherme Afonso, Miguel Madaíl de Freitas DOP: Duarte Domingos Art Director: Carla Brazão Concept Art: Manuel Santos 3D Lead & Supervising: Miguel Madaíl de Freitas 3D Animation: Rik Goddard, Sebastião Lopes Rigging: Antonio Coquito, Sebastião Lopes Modeling: João Jacinto, Raquel Ribeiro Character Modelling: João Sousa Texturing & Matte Painting: Manuel Santos Compositing: Guilherme Afonso, Miguel Madaíl de Freitas Grading: Miguel Madaíl de Freitas Sound and Music: Casa do Som
