Canon was a new client, and the first brief they gave the agency was for a film to promote the fact that they had acquired Delft, one of the biggest names in digital imaging. They wanted to highlight the technical benefits this partnership would bring. With a lot of technical information to convey, we decided to create something that was visually different and easy to understand. And so Ed was born. The client loved the fresh approach, so much so that his boss phoned us direct to say so.
