First Impression is the first real-time bidding platform that allows advertisers to buy inventory directly from publishers in the engage:BDR network, rather than just from ad exchanges. That means advertisers don't have to worry that their ads are just going to end up running on some random website. In fact, engage:BDR points to a study conducted last year by PubMatic and DigiDay, where 74 percent of brand advertisers said they would increase their RTB spending if they could buy directly from publishers.
