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THY - Eye of the Fan: Euroleague Final Four London

2013-09-25 16 732 Vimeo

Golden Drum Award Winner @ Golden Drum 2013 - (Category: Digital) Special Jury Award Winner @ Kristal Elma 2013 - (Category: Media) Golden Mixx Award Winner @ Mixx Awards Turkey 2013 (Category: Out of Home) As the title sponsor of the Euroleague Final Four, Turkish Airlines wanted to give the fans the oppurtunity to experience the Final Four excitement no matter where they are. Thus we created Eye of the Fan who showed what it was like to be a fan by sharing tweets, Vines, YouTube Videos, Instagram photos. He made fans part of the action by turning their tweets into fan banners and showed them on TV. Agency: McCANN Istanbul Creative Group Head: Kaan Ayçe Art Director: Serdar Bilginer Motion Designer / Animation: Ozan Dündar Group Account Director: Deniz Vlahos Project Manager: Doruk Bayer, Çağla Büyüktaş Interface Developer: Hamit Çakmakçı Developer: Kadir Can Erçetin

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