Hi, I'm Jason with Digital Authority Partners, an award-winning Fractional CMO Agency in Chicago, Illinois. Are you looking for a fractional Chief Marketing Officer for your business? If any of the following applies to you, then you must watch this till the end: Your company isn't ready for a full-time marketing executive You see limited results from your marketing activities You're unsure which marketing strategies are working — and which are draining valuable resources You lack a clear and actionable marketing plan A Fractional CMO, also known as “CMO-for-hire” is a part-time marketing executive brought in by a business when a company decides to quickly scale its marketing efforts. A fractional CMO is best for companies with $2+ million in annual revenue who need help with marketing strategy, branding, paid media management, marketing automation, and hiring new talent. At Digital Authority Partners, our fractional CMOs have helped hundreds of companies improve their marketing return on investment. Our marketing executives typically spend 20 to 40 hours each month helping companies create a marketing blueprint that is scalable, cost-effective, and repeatable. Our fractional CMOs analyze a company's current marketing activities, budget, resources, branding guidelines, sales objectives, competitors, and growth objectives and create a marketing roadmap. What are the benefits of hiring a Fractional CMO from Digital Authority Partners? First, you get immediate insights about your business. Our great fractional CMO will quickly understand what's working and what's not working with your current marketing, and how to fix it. That's literally why you would hire a fractional CMO in the first place. You know the expression, "You can't see the forest for the trees." Someone with an outside perspective will see the whole of your business strategy and landscape in a way that you simply cannot. Second, our experienced Fractional CMOs will quickly establish a marketing process at your company. You may not realize it, but having a successful marketing department is about creating and following a process that delivers results. Our CMOs make sure your team focuses on the right tasks, you invest in the right people and initiatives, and that your organization is aligned and executes according to plan. Third, our fractional CMOs will oversee the day-to-day marketing projects at your company. That means making sure everyone is consistently executing against the tried-and-true plan. It means you are investing in the right tasks, at the right time and that everyone is following the marketing blueprint. Fourth, our fractional CMOs are fully invested in the overall success of your company. We can help you scale your marketing department. We will create the right marketing organization structure for growth, help you determine when to hire the next full-time marketing resource, and screen candidates to choose the best person for the role. Last but not least, our fractional CMOs will help you test new marketing ideas. They can evaluate your marketing in a new light and bring fresh ideas to help you stay ahead of your competition. The whole purpose of testing new ideas is to quickly decide what works and what doesn’t. We want to turn money spent on marketing into even more money made for your business. Are you looking for marketing leadership, establishing strong KPIs for your marketing organization, creating a marketing strategy, or deploying new marketing technologies? Then you've come to the right place. With offices in Chicago, San Diego, and Las Vegas, Digital Authority Partners has been providing fractional marketing services to hundreds of companies all over the US. We've helped healthcare, financial services, eCommerce, manufacturing, professional services, and legal companies get the best possible ROI from their marketing efforts. Will you be next? Send an email to hello@digitalauthority.me or call (312) - 820-9893 to learn how we can help today.
