To support the launch of Samsung’s Galaxy S22 Range, we needed to provide a clear demonstration of the smartphone’s superior camera specifications, its ground-breaking photo editing features and especially its unparalleled ability to take sharp pictures at night. We collaborated with photographers and artists to create art installations featuring Samsung S22 phones near Samsung stores, showcasing the phone's features through amazing night photography and artwork. We shot how-to and artist testimonial videos for additional educational content. We built and installed seven installations across three state capitals. Heat map tracking was installed to measure effectiveness and track traffic daily, with weekly reports published during the six-week installation period.
