Client: Mitre 10 Agency: Creative Oasis Distribution: Youtube, Ninemsn & client's owned media assets -- in-store and website The Brief: Extend Mitre 10's The Block sponsorship by creating integrated 'How To Videos' for delivery to Ninemsn, YouTube and the client's owned media including in-store and website broadcast. Our role: To script, shoot, produce and direct fun and informative 'How To' content using Mitre 10 and The Block talent Scott Cam to increase brand awareness and customer acquisition over competitor retail. Deliver graphics, edit, audio and final delivery for distribution. This campaign was developed and delivered end-to-end by KONTENTED
