As part of Nickelodeon’s rebrand, we were asked to make a custom, unique animated Ident for the Paw Patrol show. While the idea was to feature Rubble (one of the show’s character), the focus was to be on the new Nickelodeon brand design. We took the new branding assets, such as the splat shapes and the slime, and reinterpreted them in a unique new way. We developed three main worlds to showcase this: Balloon Heaven, Cookie Forest, and Fluffy Meadows. See more at: https://plenty.tv/nick-jr-paw-patrol-ident/
