Day 2- What makes you feel Alive? Day two at Modual was all about finding out what matters. What gets our blood pumping and makes us jump out of bed in the morning. In the first exercise of the day we explored what made us feel alive. Spending two minutes each telling each other the last time’s we felt like life was exciting, interesting and exhilarating. Then in pairs we asked WHY? these things made us feel like that and why they were important to us and to the wider world. As a group we found that we had a hugely varied set of life-affirming experiences: from sleeping in rain forests in Vietnam, running marathons and getting over fears to a shared moment with a strange or a going to an unexpected place. But when we got right down to the most basic ‘why’ we also saw we had many shared ideals and core values. These values were what we are aiming to base our briefs on. In the afternoon we then turned these values into project ideas, each coming up with three things that we would want to do if we had infinite power, resources and failure was not a possibility. Through creating a cluster diagram we saw who was thinking about similar things and put ourselves into rough groups to begin refining our ideas. The beginnings of some exciting briefs and ideas were forming as we had to pull everything together in time for a talk from Mother’s James Fraser. Titled ‘I wish I was there at the briefing’ James took us through what a strategist does at an agency and how to create great briefs that will get creatives excited and help form brilliant projects. Lots to think about and inspire the next part of our process!
