For Craftsman's SCREWD case study, we go behind-the-scenes to learn about all the preparation and technical wizardy needed to pull off this groundbreaking interactive reality show, which went on to win SXSW's top interactive award. Director: Matt Ogens DP: Charlie Gruet Prod: Steven Steiner Prod Co: Tool of North America Editor: Mark Panik / Don't Panik! SCREW*D was a live, interactive reality show for Craftsman that sent a neophyte handyman into the wild forcing him to survive with his wits, an assortment of Craftsman Tools and the real-time help of the online community via Twitter and Facebook. Winner: Top Prize SxSW Interactive Awards. The One Show Silver and Bronze Pencils, Entertainment and Interactive, . Clio, Silver and Bronze. New York Art Director's Club for Integrated Campaign. London International Advertising Awards, Bronze, Integrated Campaign.
