Represent is a season-long campaign that seeks to celebrate the record 26 Canadian players in the NBA, while educating fans and inspiring them on this unique moment in time. This 60 second commercial spot features on-court highlights of the league’s Canadian players and utilizes graphics, visual effects, and a unique script to tell the overarching Represent campaign story. The 6th Annual Hashtag Sports Awards takes place on June 6, 2024 at 7:30 PM EDT.
